STATS Identity

Client: STATS LLC
Role: Art Direction + Design
 STATS LLC’s logo was dated and boring. I approached the CEO with a plan to update the look of STATS to match the client list they served. Lucky for me when I approached the CEO he was writing a letter to another CEO trying to figure out how to NOT use his STATS letter head. The result was an updated look on the old logo and overall branding.

Old Logo

New logo

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