Stacey King was a member of the first Chicago Bulls 3-Peat team and is currently a Chicago Bulls TV announcer during the regular season. He inked a deal with Dreams for an exclusive apparel line featuring his trademarked catch phrases. I worked directly with Stacey to create the apparel and this included site mockup of all the designs, the logo creation and art directing photoshoots that later became apparel designs. I also designed his twitter background since he promotes the line heavily through social media.