From designing product, to preparing it for display on the web, to email marketing, to using social media marketing, I have been involved in it all and know how it all works together. This gives me the experience of doing each task in detail, but also allows me to see the big picture goals.
For Fight Chix, I design the apparel, art direct the photoshoots and manage the website, email marketing and social media.
For the NFLPA I not only designed the products, I engineered a way to mass produce art and mockup images for a unique print on demand model that literally makes it look like the NFLPA has hundreds of thousands of products, yet houses no pre-printed inventory and only prints products after they are ordered, the same day!
For the Eagles I would work with a business lead and developer to create web and email graphics for specific targeted products.
See more E-commerce work in the web section of my site.