Sears UX Navigation

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While working with a UXA we A/B Tested an attractive hero image with text links to narrow the selection of dresses against a visual and text banner with specific dress styles to narrow the selection. You can see the before and after versions below. The Dress style with text resulted in a dramatic increase in conversion and resulted in a improved user experience to get to the product they wanted and make a purchase.

Before

Before

Women's Dresses_ winner

AFTER

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