Kmart Uniform Shop

Mockups_uniformshop

Problem: Create an experience to support in-store signage calling out greater selection and various sizing, directing customers to kmart.com; in time for back to school.

  • Top sellers widget is research-based; top selling products and common dress codes top & bottom combos
  • Creative speaks to customer’s needs of greater selection and various sizes

Solution: Working with the same team from the Denim Shop, that included a Project Manager, Copywriter, UXA and myself, we created a responsive solution to handle flexible screen sizes and drove traffic in store and online to service the back to school uniform rush.

 

Process:

  • Based on top sellers and trends we were able to recommend best uniform combos for the customer
  • Hit a tight deadline using vendor provided assets and creating some original graphic elements
  • Work as a collaborative team to reach a visually effective and profitable experience

 

Hightlight:

  • Increased Revenue by 194% YOY between June week 1 and August week  1
  • Increased Conversion by 29% YOY between June week 1 and August week  1
  • Increased Order by 178% YOY between June week 1 and August week  1
  • Increased Traffic via homepage links, in store signage and email by 115% YOY between June week 1 and August week  1

 

Before Redesign

Kmart_UniformShopBEFORE

 

After Redesign

Kmart_UniformShop