Dreams Matter – Sears

Mockups_dreamsmatter

Client: Sears
Year: 2015
Role: Art Direction

This project is a new approach on shopping that will combine education and research for big ticket items while mixing in product placement. The overall feel is to appeal to a healthy lifestyle and how proper sleep is a huge part of that.

I worked on the design and art direction for the Dreams Matter page as well as all the article pages. I also contributed ideas to integrate the look and feel in stores and suggested ways to connect with the coveted millennial audience.

Dreams Matter - Sears 2015-12-23 11-34-33

Mobile Version

S_DreamMatter_mobile1