Kmart Denim Shop

Mockups_denimshop

 

Client: Kmart
Year: 2013
Role: Design + Art Direction

Redesigned the Kmart Denim shop top to bottom.

  • Improved UX
  • Responsive design
  • Art directed photoshoot
  • Created new components
  • Increased sales

Highlights

Product Sales Data For July 2013

  • Women’s jeans : +118% YoY
  • Men’s jeans: +31% YoY
  • Kids jeans:   +152% YoY

Interaction Data through 8/27/2013

  • Visual navigation and Left navigation = 79.5% of clicks
  • Brand and Size widget = 13% of clicks, split 50/50.
  • Fit guide = 4.7% of clicks

 

Before Redesign

Old_denim_shop

denimshop4

Process:

Pdenimshop3 denimshop2 denimshop1