Role: Design + Art Direction
Redesigned the Kmart Denim shop top to bottom.
- Improved UX
- Responsive design
- Art directed photoshoot
- Created new components
- Increased sales
Product Sales Data For July 2013
- Women’s jeans : +118% YoY
- Men’s jeans: +31% YoY
- Kids jeans: +152% YoY
Interaction Data through 8/27/2013
- Visual navigation and Left navigation = 79.5% of clicks
- Brand and Size widget = 13% of clicks, split 50/50.
- Fit guide = 4.7% of clicks