NYC Diamond Company, Sears


I worked with a team that included a UXA, Copywriter and Project Manager. We created an experience that separated 19 collections and several hundred combinations of rings into a wonderful experience that helps the shopper find exactly the style they are looking for, and also some things they might not have known existed without being overwhelming. I also worked hard to create the feeling of “Happily Ever After”

The following two screen grabs is the shopper path to a final PDP (Product Detail Page)

Visit the live experience here


New York Diamond District: Shop New York Jewelry at Sears 2014-07-29 12-23-59