While working with a UXA we A/B Tested an attractive hero image with text links to narrow the selection of dresses against a visual and text banner with specific dress styles to narrow the selection. You can see the before and after versions below. The Dress style with text resulted in a dramatic increase in conversion and resulted in a improved user experience to get to the product they wanted and make a purchase.
Client: Craftsman Year: 2014 Role: Design This project combined the Craftman BoltOn modular power tool with a social media contest and marketing campaign to encourage Craftsman users to share what they built with the BoltOn. My role was design and to offer insight on the social media side. The following screen shots show the path on the “Shop Now” Call to Action all the way through to the collection and PDP (Product Detail Page)
This project won 2013 Graphic Design USA “Best In House Design” Everlast Brand Shop on Sears.com I did full design and production. The design was also fully responsive on mobile and tablet. The following are two screen grabs from the flow in the shopping experience down to the PDP (Product Detail Page)
With the recent success of Kmart’s viral video “Ship My Pants” Kmart is eager to redesign their Denim Shop. Currently the look and functionality are not ideal, so with less than 48 hour turnaround this was put together as the approved concept to move forward. Before: After:
Stacey King was a member of the first Chicago Bulls 3-Peat team and is currently a Chicago Bulls TV announcer during the regular season. He inked a deal with Fans Edge for an exclusive apparel line featuring his trademarked catch phrases. I worked directly with Stacey to create the his logo, apparel, site and art directing photoshoots that later became apparel designs. I also designed his twitter background since he promotes the line heavily through social media.
I have been working on a few designs for the a red hot Chicago Bulls Team. Having growing up during the Jordan Era in Chicago I can really appreciate how well the Bulls are doing this season. It is awesome to be able to knock out some designs that will be licensed by Adidas. Not all of these will be made, some might just end up as mocks only. It is crazy to think that when I was a senior […]
Working with people from Crossfit is always a pleasure. I have yet to meet a crossfitter who isn’t a genuinely cool person. This is a site I did that will be launching soon at www.crossfitamplify.com I will also be doing the design of Crossfit Amplify’s new shirt “what you think is FIT….isn’t”