While working with a UXA we A/B Tested an attractive hero image with text links to narrow the selection of dresses against a visual and text banner with specific dress styles to narrow the selection. You can see the before and after versions below. The Dress style with text resulted in a dramatic increase in conversion and resulted in a improved user experience to get to the product they wanted and make a purchase.
I have been working on a few designs for the a red hot Chicago Bulls Team. Having growing up during the Jordan Era in Chicago I can really appreciate how well the Bulls are doing this season. It is awesome to be able to knock out some designs that will be licensed by Adidas. Not all of these will be made, some might just end up as mocks only. It is crazy to think that when I was a senior […]