The NFLPA Shop was a special project that combined design with a bit of automation to produce literally thousands of designs for every player in the NFL. I created general designs then engineered a process that took my designs automatically filled in the info for every player in the NFL. That art was then taken and applied to various blank mockups in a similar automated process. The result is a site where EVERY NFL player has multiple name and number designs, with new designs being added monthly. The best part is none of the apparel is printed or stored—it is printed on demand the same day the apparel is ordered and then shipped! I developed the method to produce both the designs and site images and Dreams uses it for several colleges including, Texas, Miami, Purdue and tons more!