Jordan Bred Toe

Sneaker heads are always looking for an edge to snag the latest kicks. Footlocker increasingly saw bots dominating the online release of shoes and leaving their users empty-handed. The solution would be a way for customers to pre-enter info and sign up for updates and reminders of shoe drops.

• Footlocker wins with segmented engagement on specific brands

• Customers win with increased chances to get highly sought after releases